Why would someone come to my news website over another one???
Thoughts:
- I want my website to be the opposite of hectic tone the users are used to from news websites
- I want it to be uncluttered
- My website will be light and welcoming - people will actually want to visit it and read articles
- Article pages will be minimalistic so that user isn't overwhelmed with information while they're trying to read
- I didn't want to redesign the Dominion Post as it already has a following/target audience - a certain 'middle aged plus' tone/vibe
- I want to create something that young people make visiting a part of their daily habits
- I want to get more youths involved in reading news from reputable sources - rather than Facebook etc
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