- Images
- Colour
- Interactive things (crosswords etc)
- Pull quotes
What makes me want to read an article?
- An interesting/clever heading
- When it's about a topic that interests me
- Accompanying photographs
What keeps my interest?
- White space/breathing room
- Not too much text so I don't feel overwhelmed or like it will take too long
- Multiple images
What turns me off a page/article?
- Advertisements
- Too much text that isn't broken up
- I don't like it when the front page is too busy
Other observations/ things to consider:
- Hierarchy
- Similar articles are placed together
- Classifieds
- Split into sections
- Same colour used as accent throughout
- Paper is aimed at older audience, they're sticking to what they know, what people expect, the 'rules' of newspapers, not gaining a new audience, not appealing to youths
- Ergonomics - How users would read/hold the paper, e.g. secondary articles on the side, everything is positioned in relation to the fold line
Breaking down the newspaper:
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